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CW Plant Hire

Services: Ecommerce Web Design, Content Management, HTML / CSS / PHP Development, Search Engine Optimisation, Wordpress

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Case Study

CW plant hire or Charles Wilson Engineers are one the country’s leading independents specialising in Plant and Tool Hire. The head office based in Harpenden, Hertfordshire is the hub to a network of 17 branches covering London, The West Country, The Midlands, East Anglia and the North East. This particular client is a client who has thrived for many years due a great reputation for reliable products, loyal clients and excellent service.

For so many companies SEO is a very new concept and very different from traditional means of advertising like the old Yellow Pages, News Papers or industry specific print titles. The client website was 10 years old and had some of the features that were built in flash meaning the site struggled to work with smart devices.

We also looked at the user journey of the website and identified that it did not meet the marketing needs of the client. After 2 meetings it was agreed that to move forward in this particular instance that the site that was 10 years old need to be rebuilt and redesign in order to generate the best returns of investment. One particular area that has been an overriding success is the introduction of keyword & product landing pages of which the basic principles are as follows:

1 or 2 key words per page, second must be related 1 geographical area per keyword page

This particular SEO program has been active since February 2013 and over the last couple of months have boasted record numbers of enquires from the internet and Charles Wilson are more than happy to recommend to any new perspective clients for both SEO and Website design and Development.

Tracking is something we have paid very close attention to, BM SEO can provide you with detail email reports and phone calls that have been received from the website. BM SEO can comfortably inform CW of number of enquires who they are from, what page they emailed from and what key words were used cementing any return on investment expectations.

With the great work that has been achieved the contacts via email alone have increased by double over the last 6 months providing a fantastic return on investment.

If you would like us to help you generate inbound leads locally using SEO then please contact us for your free SEO and website review

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