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Why Small Businesses Need SEO

Are you are small business or independent trader who is wondering what this ‘search engine optimisation’ is all about? You may think that it is something that only large corporations or major brands need to worry about. Nothing could be further from the truth.

In fact, SEO is more suitable for SMEs than anyone else. People already know all about the big boys – for example you don’t find the website for Tesco’s by Googling ‘local supermarkets’ – but your business needs to be discovered, and in many cases the ways in which potential customers will do that is by searching for the products or services that you offer.

Be Visible to Your Target Audience

Unless you have a physical presence on the high street, the web may well be the only way for people to discover your business, and traditional forms of print advertising are not only expensive but questionable in terms of return on investment.

What we do here at Brighter Media is identify the key phrases that your potential customer base are searching for and work to get your website to the top of the Google result pages. A study conducted by online ad network firm Chitka found that page 1 of the Google search engine result pages (SERPs) receive 91.7% of traffic – demonstrating just how important it is to be within the top ten listings for your key phrases.

SEO is more than Just SERPs

However despite the importance of appearing on page 1, here at Brighter Media we don’t just worry about getting users to your website, but also the experience they have when they get there. When we design a website we ensure that it makes sense to the consumer, structuring the site in such a way that makes it easy to use and giving you the best chance of securing a conversion (sale or enquiry).

A poorly or frustratingly complicated website design can deter internet users, who have shown to be notoriously fickle (research by Microsoft and Nielsen/Norman Group found that people will decide within the first 10 seconds whether they wish to remain on a website), so it is essential that your website explains clearly and concisely what it is you offer.

To find out more about SEO and how it can help make money for your business explore our website further, alternatively click here to navigate through to our contact form and we will endeavour to get back to you as soon as we can.


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