The Beginner’s Guide to… SEO
Have you heard about SEO but aren’t really sure of what it is all about? Read our beginner’s guide below…
What is it?
SEO stands for Search Engine Optimisation.
When you run a search for something in Google, their algorithm crawls the internet for websites that relate to that particular search. As an example, say you’re looking for a plumber that offers services in East London. If you type ‘plumbers in East London’ into Google it’s algorithm will scour the web looking for pages that address that enquiry based on a number of factors. SEO is all about marking out your website as relevant to a particular search phrase or phrases in relation to that algorithm
In other words, it puts in place the signposts Google needs in order to find your website and return it within the search results for the phrase(s) your targeting.
We do a number of things to give your website the best chance of appearing on page 1 of the Google search results pages (SERPs).
Firstly, we can build you a website that has been designed with all of the appropriate on-site SEO in place. This is fundamental to the process. This includes the written content that appears on your site as well as the coding architecture that you can’t see.
Secondly, we’ll make sure your NAP information (Names, Address, Phone Number) is accurate and the same across any directories we list you online. This is key to your rankings if you are a local business targeting a specific area.
We then begin link-building for you, only using websites that are reputable and relevant to your business to ensure we get the maximum benefit to your rankings.
Why Choose Brighter Media?
Our team has years of experience within the web design and SEO industry, and our continuing dedication to keeping up-to-date with the latest innovations and Google algorithm updates ensures we remain at the forefront of those industries.
Brighter Media deliver a tailorded solution for your business.
We use the latest and the most advanced technologies, with style!