Is National SEO Right for Your Business?
If you run a small business then your main focus will probably be on catering for customers in the local area. As your business grows, you will be able to expand your resources and meet higher demand which could include widening your target area.
In order to appeal to a bigger audience you will need to increase your marketing activity, which obviously incurs a cost. So before you decide whether or not a national campaign is the logical next step for your business, it helps to understand what it’s all about.
As the name suggests, a national campaign targets customers across the whole country as opposed to a specific area. National key phrases are less specific, which means that you are now competing with far more other websites for those all important top spots.
Achieving a high ranking with a national campaign is far more difficult and time consuming, which is why they require a bigger financial investment. You should also expect it to take longer before you see results, so don’t assume that this is a quick fix strategy.
At the risk of stating the obvious, it’s important to consider the consequences of successful national SEO before you invest. If you start to receive enquiries from far flung places, you will need to have the infrastructure to deal with the logistics of catering for your new customers.
On the other hand, if your business provides a service then you may be more restricted in how far you can travel to carry out a job. If your work is very regional then a national campaign could make your SEO task more difficult for the sake of a limited gain in actual conversion rates.
Here at Brighter Media we offer tailored SEO packages to meet the needs of small and large businesses alike. Whether you wish to target a specific area of customers, or are looking to expand your reach across the country, our SEO services are easily adapted to meet the changing needs of your business.
To find out more about how SEO could help to put your business on the map, take a look around our website or contact us today.
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