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Mobile Optimisation is a Website Must Have for 2013

In a recent survey of marketing experts, mobile optimisation was dubbed the most exciting digital opportunity of 2013; ranking above social media, targeted advertising and even content marketing. So what’s all the fuss about?

With more and more affordable smart phones and tablets flooding the market, the number of people accessing the web on the go is rising year on year. Research suggests that a mobile friendly website makes users 67% more likely to stick around and make a purchase, and it’s easy to see why when you consider the benefits:

User Experience

Browsing a standard website on a mobile involves a frustrating amount of zooming and scrolling. Your site has only seconds to impress, and if it isn’t optimised for mobile devices many users will simply keep surfing until they find one that is. It’s that simple.

Faster Downloads

The optimal download speed of a mobile or tablet is different to that of a desktop computer, so tailoring your site accordingly will keep loading times to a minimum and reduce the risk of a user losing patience while they wait.

Engagement & Location

A mobile site can incorporate features such as google maps or click-to-call, making it easier than ever for your customers to get in touch with you. It can also make use of the locations features of a mobile device and target customers in the surrounding area of your business.


If your site is optimised for mobile devices it gives an immediate impression of professionalism and adds significant weight to your brand image. A mobile site will increase a consumer’s confidence in your business and make them more likely to return to you again in the future.

More cost-effective than Apps

Apps have to be targeted toward specific platforms (Apple vs Android for example) and submitted to app stores, which can be a lengthy and expensive process. They also rely on individual users taking the extra step of downloading the app onto their device, whereas a mobile website has no such barriers and is openly available to all device users.

So if you haven’t considered mobile device optimisation for your website, then it’s about time you did!

At Brighter Media we offer tailored web design, including mobile solutions, to ensure that your business is ahead of the game and making the most of a new generation of customers. Take a look at our website to see the full range of our services and contact us for a free, no obligation consultation.


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