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How E-Commerce Can Improve Your Business

A professionally designed website does a lot to improve the image of your business. It can help new customers to find and contact you as well as advertising the products or services that you provide. But to truly stand out from the crowd and give exceptional customer satisfaction, you should consider e-commerce.

What is E-Commerce?
Electronic commerce refers to any kind of business transaction that occurs through the internet. In practical terms then, it’s about selling things online. When it’s done properly, e-commerce can be quicker, cheaper and more convenient for both you and your customers. It extends your reach far beyond the people walking through your door and can help you to keep track of buying trends as you develop your business to a wider market.

How Do I Implement It?
To start trading online you will need a few basic things. You website will need to be e-commerce enabled, and you will need to have shopping cart software installed. The shopping cart or basket provides an easy way for customers to make a virtual list of the products that they wish to buy, and groups them all together in one place for the transaction to take place.

You will also need to implement a method of accepting payment online, which means creating a merchant account and accepting debit and credit card payments through an online gateway. This could be as simple as setting up a paypal account if you are a smaller business.

Here at Brighter Media we provide bespoke e-commerce solutions using the latest open source platforms. This allows you to retain full control over the content of your site, easily adding, removing and updating individual products and services with just a few clicks.

To find out more about how we can create the ideal e-commerce package tailored to suit your business needs, fill in our online contact form and we will be in touch as soon as possible.

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Brighter Media deliver a tailorded solution for your business.
We use the latest and the most advanced technologies, with style!