Conversion Rate Optimisation Explained

So you’re probably already aware that here at Brighter Media we specialise in SEO, but we have another acronym for you, CRO, but what is it and what does it have to do with your website?

CRO stands for conversion rate optimisation, and is all about converting that web traffic we help to drive to your site using SEO into customers. After all, it’s all well and good for us to increase your visitor count ten-fold because we’ve got you to page 1 for your key phrases, but without those visitors becoming customers you aren’t going to see a return on investment.

Creating a User Experience

So how do we go about encouraging website visitors to part with their hard earned cash? It is all about the way we cultivate the right user experience, making it as easy as possible to make an enquiry with you about a product/service or buy online if your website is e-commerce. There are a number of ways we achieve this:

We set out to design the most logical customer journey we can, as the more complex the buying process is, the more likely the user will give up before completing it;

Clear and visible calls-to-action are also important – these are signposts on various pages of your website that encourage – and make it easy for – users to make an enquiry or purchase a product;

Monitoring results – by studying consumer behaviour on Google Analytics we can identify areas in the buying cycle where people are dropping off, allowing us to address these issues whether they are broken links or poorly worded calls-to-action.

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What do I do now?

At Brighter Media we cannot overestimate the importance of implementing effective CRO strategies for your website. If you’re concerned by the effectiveness of your website in generating leads, or you are looking for a company to design a brand new website for you, get in touch with our team to find out how we can help to drive traffic and get them converting.

Contact us now for a FREE consultation.