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3 Reasons Why a Business Website is Important

When you’re running a business you need to be able to juggle a lot of balls at once, and the thought of having to maintain a website may be daunting on top of all of your ‘real life’ needs and requirements. However, don’t be too quick to dismiss the idea of a website! There are a number of reasons why having a business website can be beneficial to your company, and some of these can actually help you manage your time and resources more efficiently.

A Website Gives You Credibility

A professionally laid out website with full contact information and detailed product lists makes potential customers feel that your company is trustworthy. If you have a secure site, are able to take payments online and respond quickly to any queries, it will give potential customers a greater confidence in your business and will make them feel more comfortable dealing with you. It’s important to update your website regularly to maintain the levels of trust that it will inspire. Google’s latest updates also take the quality and ‘freshness’ of a site into consideration when ordering search results.

A Website Will Greet Your Customers 24/7

Your site will work for you around the clock, tirelessly attracting and informing customers about the products and services you offer. If you have the site set up for sales and payments (e-commerce), the website can effectively do the work of full time sales staff, while you get on with the real life tasks that need to be completed. A website also allows customers to supply feedback and submit queries through an online email system, so can set aside time each day to sit and go through the queries, questions and complaints, knowing that you are not letting any potential customers slip away unnoticed.

Website Management Saves You Time

If you have your website managed for you, you don’t need to worry about updating the site and constantly adjusting text and pictures, as your designer will do all of that for you! They are able to provide a polished and professional looking website in a surprisingly short time, and once you have detailed the updates and tweaks that you want, they will implement them for you, leaving you free to get on with the nitty-gritty of running the business.

Far from being an additional burden, a website is a useful tool that can help you with the many tasks associated with running a company. You will quickly realise just how much work you can save by letting the website take the burden off your shoulders.

In this new technological age where humble home workers can have an international presence and sole traders can work with businesses on the other side of the world, failure to have a website will mean that you could be missing out on a whole world of potential customers.

Here at Brighter Media we offer a range of services including SEO and web design in Hertfordshire. To find out more about how we could help to create or upgrade your business website, contact us today for a free no obligation consultation.

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